break the maze; sounds dramatic

But how?

By breaking down big things into smaller chunks, having them on the same plate.

Ever wondered why some 'features' of applications were split into different apps and services?.
Why not just have them included in the same service as they're just relevant enough. Well, we fix it.

If it could be there, it will be there.

Being less

Nobody wants to go through a manual just to use an application.

Minimal and self-explanatory user interface.
That doesn't mean those features wont be hidden nor left out. They just won't be cluttering the UI

That inclues not having fanshy colors too, sadly ( we just can't make up a palette ). We try to be less, whenever it's possible.

Why?

Well, we just don't want you

We want you to get your job done quickly, and of course close the app.
Manipulating you into spending more of your precious time and *money was never a part of our plan, and will never be.

*We want you to offer us your firstborn